Pitfall #1: Not having a complete and USEFUL website. 


Pitfall #2: Define your audience/customer.

Pitfall #3: Inconsistent Content

As a business owner, you wear many hats. You are spinning many plates as you (hopefully) do work that you love. Let’s discuss four key steps you can use today to build your online presence. Keep in mind, you don’t have to tackle each of these today. These are steps you can take at a pace that makes sense in your business. As a result, we will address them in the order of what may be the most advantageous for you.

Here are three easy tips to engage everyday on social media:

1. Post on your timeline or feed and share to a Facebook or Instagram story. (Always important to share to your stories because not everyone will see your post in their feed. You can blame the algorithm for that.)

2. Ask a question and tag others to answer the question.

3. Reply to comments, messages and questions.

There are many ways to engage on social media. Let’s discuss a few social media marketing mistakes and how you can avoid them.

• No developed strategy prior to launching

• Not paying attention to customer engagement

• Inconsistent content

• Using the wrong platform

3 Reasons LinkedIn is Useful

1. LinkedIn is your online resume.

2. LinkedIn offers connection and exposure.

3. LinkedIn provides an opportunity to demonstrate your skills and experience.

Since it’s International Women’s Month, we wanted to take an opportunity to share a little bit about who we are at Flywheel Marketing. As a woman-owned company, we reflect on what it means to be a woman in today’s culture and how that impacts the way we do business.

Consistency is key in social media marketing. Keep showing up. Keep posting what you love and enjoy. What you love and enjoy translates across many social media barriers and the right followers will find you. Here are 4 ways to boost social media engagement that might help you along the way:

1. Build better brand awareness.

2. Develop meaningful relationships.

3. Provide excellent customer service.

4. Get the most accurate data.

Writer’s block, brain fog, mental block, creative block…..call it what you want, it’s a real thing!!!

What can you do when the idea doesn’t flow as easily and it’s the Monday-est Monday you have ever had in business?

This blog post will give you four really simple and basic ways to know your audience. It will outline where we start at Flywheel when working with potential clients.

1. Identify your message, product or purpose.

2. Study current analytics.

3. Monitor feedback, comments and engage.

4. Understand the social media platform you’re using.

In working on your small business social media marketing, we encourage you to work smarter, not harder. Leverage projects and tasks you’re already doing to showcase on social media. If you plan strategically, you can stretch one project into multiple posts or uses.