As a small business owner, organic growth on social media should be your goal. It may not always be easy, but it's the most effective way to build long-term engagement. Take a moment to assess your social media strategy and see what's working and what isn't. Are your posts shareable? If not, make the necessary adjustments. Pay attention to engagement and determine what resonates with your audience.

Social media algorithms play a crucial role in determining the success of your content on various platforms. Understanding these algorithms is essential for maximizing your reach and engagement. Each platform has its own algorithm tailored to the preferences and behaviors of its users. While there are no fixed rules to operate within these algorithms, it's important to figure out what works and what doesn't through trial and error.

As a brand owner, it can be challenging to determine if social media marketing fatigue is the issue. Signs include a loss of motivation to engage, seeing no results, losing followers, lack of engagement, and withdrawal from social media. When social media fatigue hits, it's a combination of factors between the brand and the consumer. To get unstuck, consider stepping away with a plan to work on fresh ideas, reading content on your field of work, spending time doing something that encourages your best/fresh ideas, being creative and authentic, and looking for fresh influencers to spark creativity.

The article will be a two-part series, with the first part covering the most beneficial social media platforms for small businesses in more detail. Social media is a broad term that encompasses many websites or apps used for connection, networking, information sharing, education, and more. Flywheel focuses its efforts on platforms that make more sense for small businesses. The top six platforms that Flywheel recommends all small businesses to engage in include Facebook, Instagram, Google Business, LinkedIn, Twitter, and YouTube. The article then goes on to provide a detailed guide on how to create and manage business listings for Facebook, Instagram, and Google Business, followed by the importance of social media for small businesses. Consumers today want quick access to information through their phones, and businesses need to interact with customers online.

Stuck in a creative rut? Overcome writer's block with our expert tips! Discover 3 effective strategies to spark new ideas, and explore our list of 17 fresh content ideas to help you break out of your slump and boost engagement