Your Business Needs a Website
We are starting 2024 with our most important piece of information that we hope will help you as you navigate the new year and work toward business success.
We have a new client with a brand new, baby business starting in 2024. The doors haven’t opened yet, and nothing has been sold. The most important piece of advice we offered is this: build and optimize a solid website with SEO keywords.
The simple fact about social media marketing is that by itself, it’s not enough. We love social media marketing for many reasons, but your business needs an appealing website that is SEO optimized to ensure your success. Let’s dive into this before we get to the second most important piece of information.
1. Business websites increase your credibility & build trust with future customers.
2. Business websites are accessible at all times.
3. Business websites are the foundation to your online presence and brand identity.
4. Business websites communicate information to future customers.
Business websites increase credibility and build trust.
The first thing we do when searching for a business we need is look on our phones. It’s possible that most people start here. First the Maps app is opened and the type or name of a business is entered. The next step in brand identification is clicking on the name of the business and then visiting the website tab. The first thing that often creates concern is if they don’t have a website linked. It’s possible they still have a website but haven’t updated their business listing to reflect that, but that’s still a point of caution.
A business website is necessary to establish trust with potential customers and to increase your credibility as a reputable company. The building block of brand identity is your website. When a potential customer seeks to do business, especially if they’re spending a lot of money, they want to know that they will be able to find you after the transaction is complete. A website provides a level of credibility that is necessary to establish that trust.
Business websites are accessible at all times.
While it is uncommon for social media platforms to go down entirely, it does happen. Even poor cell service can make it difficult to access social media all the time. A business website is controlled by the business owner and host, and is available 24/7 without interruption. Even if all other methods of finding your business are unavailable, your website is still there. The business owner also controls the content, and this is important when social media platforms maintain compliance policies that may limit or prevent your social media content from being viewed.
Keep in mind this one point: you own your website. It’s yours. Unlike a social media business page, it can’t be taken away from you. Social media can be a finicky place at times. Platforms remove content regularly for violating community standards. Businesses don’t own those pages, and they can be removed. A website belongs to the business owner.
Business websites are the foundation to your online presence and brand identity.
Let’s restate it once more: a website is the foundation for your business. Social media is just a tool in the toolbox. While you do need both to grow a robust online presence, the website is the most comprehensive place for customers to learn about who you are, what you do, and why you’re the best. Social media is simply one avenue to spread that information.
Business websites communicate information to future customers.
We always refer to future customers in this way, because people who find your website are just that. The conversion may happen quick or it may happen slowly. When your website is found, the process of conversion is found where a person decides if your business is the right fit for them or not.
The most important thing your website does is provide enough information for a future customer to decide that your business is exactly the one they need, you are a trustworthy business, and they’re ready to do business. A business website needs complete information regarding location, areas served, services offered, price ranges or prices for services, who you are as a business owner, your values and how you conduct business. A business website is the ultimate, soft sales pitch because you are simply providing details needed to make an informed decision.
Business websites are essential for local focus. While people may begin their search online, which allows access to worldwide information, the service they need is specific to their location. Your local business website, with expert SEO optimization, will enable them to find you in a sea of local businesses.
Flywheel Marketing provides website design and optimization. We would love to partner with you to assess your needs and create the website you need to help your business grow. We offer customized services based on your specific situation and deliver results with total satisfaction. Send us a message so we can get started today.
