The 6 Best Marketing Tips for Business Success

If you’re a small business owner, there are minimal marketing tasks you absolutely must be doing to make sure your business is easy to find online. When we work with clients, these 6 tasks are the starting point from which we develop a strategy to assist in building a brand. It’s hard for us to imagine a business not doing some of these things, but we do often see it with new clients. We work to establish brand recognition using simple and free strategies so you can work smarter, not harder.

 6 Best Marketing Tips for Business Success

1. Own and maintain a website with conversion-based design.

2. Set up your Google business profile and keep it updated.

3. Create a Facebook page for your business and post daily.

4. Ask customers for reviews online.

5. Focus on SEO for your website.

6. Utilize industry specific directories.

Own and maintain a website with conversion-based design.

Businesses need a website. Businesses without a web presence or a website that’s difficult to find reflects a business that’s struggling. Websites do not have to be fancy or expensive, but they are absolutely necessary for today’s consumer who prefers to do all business online.

·      Optimize your website for online transactions.

·      Allow for easy selection of what’s available to purchase.

·      Automate processes for easy transactions with customers.

Many website builder options exist to make website set up quick and (mostly) easy. If you’re online right now reading this, your business should be online too.

Set up your Google business profile and keep it updated.

A Google business profile is similar to the Yellow Pages of long ago. When potential customers are searching for a business online, those with a business profile will show up on the right side of the screen next to the search results. Your business profile should include all relevant information about your business. Contact information, location, hours, and anything else that would help them make a decision to do business. Google business profiles can include photos, PDF documents and pricing information. Information can be updated easily and often to be sure that what customers find is actually current. The Google business profile is an extra place to share social media updates that you’re already using in other places.

Create a Facebook page for your business and post daily.

Facebook is a free tool that should be used by every business. Posting can be a stressful task when you’re unsure what to post or when. Finding a great social media marketing company can be a wise investment if social media makes you anxious. If that’s not you, start today. Post your hours when customers can walk in the door to inquire about your business. Post hours when customers can make a purchase. Post hours when services are available. Post funny memes or jokes. Post industry tricks and tips to help customers see you as a knowledgeable expert.

Facebook profiles should also contain all relevant information like contact information, website, phone number, hours and anything else that helps convert interested people into customers. Think like a customer every time you post.

Ask customers for reviews online.

In your Facebook posting, ask for reviews online. Customers can review you on Facebook, on your Google business profile or on websites like Yelp. A positive review is great to have and share with potential customers so they feel more confident in doing business at your establishment. Ask current customers for positive reviews every time you interact with them.

Focus on SEO for your website.

While we could have mentioned this in the first marketing tip above, we think it stands alone due to its importance. Your website should be optimized for SEO. SEO is search engine optimization. SEO uses keywords in your website that make it easy for search engines to find your website and increase your rankings on search results. The more, high-ranking keywords you use, the better your ranking will be with search engine results. You can search for relevant keywords on your own and plug them into your website, or you can outsource this task to an SEO specialist.

Utilize industry specific directories.

Similar to the Yellow Pages we already mentioned, there are online directories specifically designed to assist customers in finding reputable businesses nearby. If you’re a professional organizer, make sure you list your business with industry organizations that connect customers to businesses like yours. If you’re an interior designer, add your business to interior design websites where clients can find your name. Look up organizations that educate on your business industry and list your business in these directories.

Why does this matter?

These business marketing tips are the best and most important ones to get you started for one important reason. They’re all free. Even creating a website for your business can be done free to begin. If you’re not using free marketing that is readily available to every business, you’re missing out on so many customer opportunities. It could be the difference between a thriving business or a failing business. It can be easy to think “customers will just find my business,” when in reality, a little bit of work will make it much easier to be found.

At Flywheel Marketing, we work with clients to fill in the gaps where current marketing efforts are unfruitful. We work together to create a social media/online marketing strategy specific to your business in order to create organic traffic to your social media and website. We’d love to work with you. Consultations are free (and painless). Click the button today to get started.