Three Quick Steps to a Better Website
1. Above the fold
2. Make connections
3. Make an offer
If you’re a business owner, or you’re considering becoming one, a great website is business necessity. Great websites don’t have to be huge or expensive, but it does take time to make it great. There are three steps you can take today on your existing business website to make it better. If you set aside 30 minutes, you can knock this out quickly.
Above the fold
Above the fold is a term that used to be used for newspapers. The most important information is always contained on the front page above the fold. The same is true for your website. Your website needs to contain a lot of information without a lot of words above the fold, or above the scroll.
If you were looking for your business on the Internet, what information would you need to know right away? Make sure that’s available on your website above the fold.
Some options to consider are contact information, tag line that catches the customer’s attention, relevant image of your product or service, and links to your product or service. Everything does not go above the fold. It’s not possible and makes your website look junky or disorganized.
Make connections
Now more than ever, many people are looking to connect with the people they buy from. Many future customers are looking for small business owners with a great product or service that they want or need. Your tag line is a great way to connect.
Additionally, the relevant image may be another way to connect. This is your opportunity to put a face with a name on your product or service. You’re a real person with a great business, and your future customers want to make that connection. Show them the face behind the next product they’re about to love.
Make an offer
Depending on your type of business, your free offer might be a consultation, a free download or a discount in exchange for information. At Flywheel, we offer a free assessment of your social media marketing and provide a few quick suggestions of ways you can improve your online presence along with a quote for our services.
Why do we offer that for free? It helps people see the way our services can add value to their bottom line, and we feel that a free assessment is an easy way to find out if our business is a good fit for yours.
At Flywheel Marketing, we find creative solutions to manage your social media and online presence. We also provide tips and ideas about how to improve what you have. We’d love to work with you if you’re looking for expert help to boost your online presence. Click the button to get a quote. It’s fast, free and painless.
We won’t annoy you with any information you don’t want. We are here to help you build your online business presence.